Adaptive Lead UX & Product Designer with hard-earned end-to-end skills.

I have delivered a diverse range of digital experiences including enterprise software, a design system, mobile apps, responsive sites, and chatbot AIs.

My skills highlight my experience in UX strategy, product strategy, interaction design, process optimization, user research, workshop facilitation, and mentorship. I always frame my work and efforts over a solid foundation of real-life user problems and clear business needs.

I’m also active and engaged in the design community as a community organizer, global mentor, and authentic speaker.

Scroll ⬇ to see a selection of my work.

 

What’s in my toolbox 🧰

 

UX Strategy

Customer Journey Map

Stakeholder Map

Business Objectives

Problem Definition

Design Criteria

Product Strategy

Value Proposition Map

Vision Workshops (PRFAQ)

Planning Workshops

Prioritization Workshops

Competitor Analysis

User Research

Generative & Evaluative Methods

Stakeholder Map

Synthesis and Analysis

Problem Definition

User Personas

User Interaction

User Flows

Low-fidelity Wireframes

High-fidelity Mockups

Documentation

Microinteractions

Visual Design

Color

Iconography

Spacing

Visual Hierarchy

Shadow & Elevation

Design Ops

Design Studios & Reviews

Training Workshops

Asynchronous Communication

Onboarding

Tools

 

 

Security Management Software

I led the discovery-to-launch initiative for a $22M commercial security software that helps large-scale businesses efficiently manage people flow in their buildings.
My UX leadership direction enabled my team to deliver an MVO release into the market in less than a year.

👉 enterprise UX, responsive design, generative research, usability testing, stakeholder workshop, wireframes, UI design

 

Responsive Data Tables

Data Tables are one of the most complex tools to display and manipulate thousands of data points of information.
I co-led a research-to-build effort to deliver this responsive, flexible component in Honeywell’s design system that enabled faster and consistent product development for 10+ product teams.

👉 design system, stakeholder workshop, usability testing, wireframes, UI design

Coca-Cola logo
 

Personalized Mobile App

A customized app experience that rewards 50k+ users. As a UX team of one, I led the UX strategy of integrating two of Coca-Cola’s apps into one platform that would not only reduce development efforts but also improve customer touchpoints and increase brand engagement.

👉 UX strategy, wireframes, UI design, client project

IHG Hotels & Resoorts
 

Concierge Chatbot

Travel and all of its logistics can be frustrating and stressful for anyone, even seasoned travelers. How can a hotel go above and beyond for its guests by making every single touchpoint a seamless and positive experience?
As the sole UX/UI designer in a cross-domain team, I helped IHG understand the business value of AI and chatbot platforms by exploring and pitching an end-to-end customer journey narrative.

👉 UX strategy, wireframes, ui concept design, conversational design


 

Here’s what people say about working with me

 

“Ying adeptly manages design projects from discovery-to-delivery and translates her insights to quality design that meet customer and user expectations. An expert listener and communicator, she handles both the intricacies of user research and workshop facilitation with ease. It is a pleasure to have her on any project or review as she is a skilled collaborator, actively engaging her partners to achieve an exceptional user experience for products.”

Alyanna Agda
Lead UX Designer @Honeywell

“Ying was brilliant to work with, from start to finish. Intelligent, grounded, and conscientious, her design work was of excellent quality and well-thought-out with the project requirements at the forefront. Very responsive to feedback and adaptable in the face of changing customer needs.

Nicola Winter
Senior UX Designer @Endeavor Group

 

“Ying is a truly fantastic designer and an innovative thinker. On top of that, she cares about the things that really matter, like inclusion and accessibility.
She leads by example wherever she goes and is able to eloquently give and receive constructive feedback—a skill very few possess.”

Sam Ashlee
Senior UX Researcher @Honeywell

 

“Ying was vital to the team and contributed significantly to the development of the company design system. I thoroughly enjoyed working with her on our team and her personality will live on in the culture she helped build throughout our organization.”

David Braylark
Senior UX/UI Designer @Cylera